About GOAT Mind Body

Our Co-Founder, Jason Caldwell, Ph.D., started our GOAT Mind Body brand to serve as a reminder that life's challenges are meant to show us the strength we have within and our power to always grow, the positive energy we can share with and borrow from others, and the importance of balance and resilience to achieve remarkable goals. After nearly losing his mother in 2018 at age 45, Dr. Caldwell sought to finally prioritize his mental, physical, spiritual, and financial well-being above all else - determined to enjoy his final decades of life while providing for his family. He set a 3F Goal - Fit - Fabulous - Fifty! We've launched GOAT Collaborative at age 49 and by September 2024 - we hope to have raised $1M for charitable organizations. To accomplish that goal, GOAT Mind Body offers a full range of wellness solutions from high-quality vitamins, supplements, and nutritional products to virtual and in-person certified personal training and dietary planning. We even offer access to holistic health activities with partners (e.g., chiropractic, yoga, stretch, etc.), as well as retail apparel and unique goods. The GOAT Collaborative is dedicated to contributing a percentage of our net profits that leads the for-profit industry while also minimizing our expenses to near non-profit standards - resulting in the GOAT gross profit contributions to charity by a for-profit industry.